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Lyn Buchanan's CRV

Airogram

An airogram is an ideogram which is made in the air because the viewer does not have his pen on the paper when the knee-jerk reaction takes place. Another type of airogram is one in which the viewer has his pen so firmly planted on the paper that the pen tip does not move. The knee-jerk reaction then shows up on top of the pen as it circles and turns above the paper.

See also, "ideogram", "gestalt", and "IAB sequence".